Social Media Strategy & Management

Stand out and increase brand awareness and engagement

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Welcome to Innovagency, your partner in Social Media activation

We have built a reputation as a leading digital agency in Portugal, with years of experience providing personalized services, including social media strategies for various industries and brands. Our team combines strategic thinking, creative content and data-driven insights to help brands make a difference in an ever-evolving and very competitive digital landscape. 

We are prepared for brands' challenges, whether they are setting up, increasing online presence or engaging audiences on a deeper level.  

But, more than solutions, we are committed to ensuring that our creative and technological solutions be people-centered, striving to make a positive impact on their lives. 

What is Social Media?

Social media is all digital platforms where people and brands connect, share and interact with content in real time. These platforms, like Instagram, LinkedIn, Facebook and TikTok, allow brands to build communities, foster relationships and communicate directly with their audiences. 

What about Social Media Strategy and Management? 

Social media strategy and management involves planning, creating and overseeing content across multiple social media channels to achieve specific business objectives. It ultimately involves aligning brand messages with audience needs, analyzing performance data and continually adapting to trends to maximize engagement, reach and impact. 

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Why is important to use Social Media?

Brand visibility

Reach a wider audience and maximize the brand’s online presence.

Target engagement
Communicate directly with customers and build lasting relationships.
Customer insights
Get real-time feedback and understand your audience's preferences.
Cost-Effective marketing
Promote your business with high ROI compared to traditional marketing.
Competitive advantage

Stay ahead by quickly adapting to customer trends and behaviors.

Brand visibility

Reach a wider audience and maximize the brand’s online presence.

Target engagement
Communicate directly with customers and build lasting relationships.
Customer insights
Get real-time feedback and understand your audience's preferences.
Cost-Effective marketing
Promote your business with high ROI compared to traditional marketing.
Competitive advantage

Stay ahead by quickly adapting to customer trends and behaviors.

5 ways Social Media can impact business

Increases brand awareness
Allows you to reach new audiences and strengthen your brand identity.
Increases customer loyalty
Improve engagement with your community to build trust and long-term relationships.
Drives website traffic

Source of redirecting social followers to your website to increase conversions.

Generates leads
Social platforms provide opportunities to capture and nurture high-quality leads.
Improves customer service

Helps resolve issues and provide support through real-time communication.

Increases brand awareness
Allows you to reach new audiences and strengthen your brand identity.
Increases customer loyalty
Improve engagement with your community to build trust and long-term relationships.
Drives website traffic

Source of redirecting social followers to your website to increase conversions.

Generates leads
Social platforms provide opportunities to capture and nurture high-quality leads.
Improves customer service

Helps resolve issues and provide support through real-time communication.

What’s Social Listening and why is important

Social listening is the process of monitoring digital conversations and referrals to understand what customers and not customers are saying about your brand, industry and even competitors.  

By analyzing these insights, brands can adjust strategies, address concerns and stay ahead of trends, ensuring a customer-focused approach that drives growth. 

Why choose us? 

Proven Results
Years of experience running successful social media campaigns.
Data-driven strategies
We use data and analysis to make decisions, not just assumptions.
Tailor-made solutions

Personalized strategies that respect the specific needs and objectives of your business.

Creative Excellence
Our team produces content that resonates with audiences.
Full support

From strategy to execution, we manage every stage of the process.

Proven Results
Years of experience running successful social media campaigns.
Data-driven strategies
We use data and analysis to make decisions, not just assumptions.
Tailor-made solutions

Personalized strategies that respect the specific needs and objectives of your business.

Creative Excellence
Our team produces content that resonates with audiences.
Full support

From strategy to execution, we manage every stage of the process.

Our Social Media Strategy & Management services

Strategy development
Development of digital and social media strategies aligned with your business and brand.
Content creation
We develop high-quality visuals, videos and texts to engage your audience.
Community management

Focus on building and maintaining relationships with your community.

Paid media campaigns
Also creating social advertising to maximize your reach and ROI.
Performance analysis

Always monitoring and reporting to optimize your strategy.

Strategy development
Development of digital and social media strategies aligned with your business and brand.
Content creation
We develop high-quality visuals, videos and texts to engage your audience.
Community management

Focus on building and maintaining relationships with your community.

Paid media campaigns
Also creating social advertising to maximize your reach and ROI.
Performance analysis

Always monitoring and reporting to optimize your strategy.

Our Social Media cases

Start Now!

Want to elevate your brand's presence on social media?

Reach out to us today help you connect with your audience, increase engagement and drive real results. 

Get in touch now !

JP-20230109-112431
Jorge Pais
STRATEGY CONSULTANT