User Research & User Persona Creation

For greater consumer knowledge and efficient communications 

User Research (1)
User Research (2)

 

What is User Research and why does it matter?

User Research combines qualitative and quantitative methods to uncover user behaviours, motivations, and pain points. It provides the necessary insights to make informed, strategic design and development decisions. 

By investing in User Research, your business can:

- Create intuitive and user-friendly digital experiences.
- Minimize costly redesigns and prevent usability issues.
- Increase customer engagement, conversion and retention rates.

Our User Research methods

We apply tailored research methods suited to your specific project requirements, business goals and audience. Our most effective and commonly used research techniques include: 

#1
User Interviews
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Field Studies & Shadowing
#3
Surveys
#4
User Personas
#5
Card Sorting & Tree Testing
#6
Usability Testing
#7
Five-Second Tests
#8
Heuristic Analysis
#1
User Interviews
#2
Field Studies & Shadowing
#3
Surveys
#4
User Personas
#5
Card Sorting & Tree Testing
#6
Usability Testing
#7
Five-Second Tests
#8
Heuristic Analysis

Additionally, we leverage existing client feedback, analytics, complaints data and insights gathered directly from internal teams closely interacting with customers (e.g., sales, customer support, complaints management, etc). 

Personas: the foundation for effective digital solutions

Personas are semi-fictional characters developed from real-world research data that represent distinct segments of your audience. We believe that Personas are critical to understanding user needs and behaviours, enabling businesses to:

User Persona Testing

- Clearly identify user pain points, expectations and objectives.
- Facilitate strategic, user-centered decision-making.
- Align teams (design, sales, marketing, and support) around shared user insights and priorities.

Our Personas are developed collaboratively with our customers and their internal teams, especially those interacting closely with customers. This ensures accuracy, relevance, and effective alignment across your business. 

When should you invest in User Research & Personas?

User Research is beneficial at all stages but becomes particularly essential when: 

Validate user needs and ensure your product resonates with target audiences from day one.

Quickly identify user frustrations and design solutions that improve retention and satisfaction.

Avoid assumptions by grounding decisions in real user insights and needs.

Deeply understand new user segments, ensuring your solutions meet diverse audience expectations.

Clarify and detail your audience segments to better guide marketing, product, and business strategies.

Why choose us for User Research & Personas?

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Proven UX/UI and research expertise

We have extensive experience in delivering successful user-centered digital solutions across diverse industries.

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Data-Driven approach

Our decisions are based on validated user data, significantly reducing risk and enhancing product success.

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Customized, Insight-Driven Personas

Our Personas are based on authentic user behaviours and motivations, providing richer insights than mere demographics.

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Seamless collaboration

We work closely with our clients’ internal teams to ensure strategic alignment and shared goals.

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Trusted by leading brands

We have a proven track record of success, demonstrated through impactful projects for top brands like Worten and AdvanceCare.

Our success stories

Ready to create digital experiences that resonate?

We help bridge the gap between your business goals and user expectations by creating digital products that users genuinely value.

Let’s get started.

Want digital experiences with impact?
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Rui Barbosa
DIGITAL SOLUTIONS BUSINESS DEVELOPMENT