User Research & User Persona Creation

For greater consumer knowledge and efficient communications 

User Research (1)
User Research (2)

 

What is User Research and why does it matter?

User Research combines qualitative and quantitative methods to uncover user behaviours, motivations, and pain points. It provides the necessary insights to make informed, strategic design and development decisions. 

By investing in User Research, your business can:

- Create intuitive and user-friendly digital experiences.
- Minimize costly redesigns and prevent usability issues.
- Increase customer engagement, conversion and retention rates.

When should you invest in User Research & Personas?

#1
Preparation of detailed test cases
#2
Test planning and data requirements
#3
Systematic execution of structured tests
#4
Exploratory tests with user-centric approach
#5
Test management and issue tracking tools
#6
Detailed issue reporting and tracking
#7
Re-testing and validation after corrections
#8
Support and close collaboration with development teams
#1
Preparation of detailed test cases
#2
Test planning and data requirements
#3
Systematic execution of structured tests
#4
Exploratory tests with user-centric approach
#5
Test management and issue tracking tools
#6
Detailed issue reporting and tracking
#7
Re-testing and validation after corrections
#8
Support and close collaboration with development teams

Discover our approach

We use a balanced combination of structured and exploratory testing methodologies:

Structured Testing (Critical Paths)

- Clear definition of detailed test cases and scenarios.
- Systematic validation of core functionalities.
- Controlled execution across multiple browsers, devices, and operating systems. 

Exploratory Testing

- Freely explore the solution with a strong focus on real user experiences.
- Proactively uncover unforeseen issues and edge cases.
- Simulate realistic usage scenarios to detect hard-to-predict issues.

When should you invest in User Research & Personas?

Validate user needs and ensure your product resonates with target audiences from day one.

Quickly identify user frustrations and design solutions that improve retention and satisfaction.

Avoid assumptions by grounding decisions in real user insights and needs.

Deeply understand new user segments, ensuring your solutions meet diverse audience expectations.

Clarify and detail your audience segments to better guide marketing, product, and business strategies.

Why choose us for User Research & Personas?

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Proven UX/UI and research expertise

We have extensive experience in delivering successful user-centered digital solutions across diverse industries.

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Data-Driven approach

Our decisions are based on validated user data, significantly reducing risk and enhancing product success.

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Customized, Insight-Driven Personas

Our Personas are based on authentic user behaviours and motivations, providing richer insights than mere demographics.

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Seamless collaboration

We work closely with our clients’ internal teams to ensure strategic alignment and shared goals.

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Trusted by leading brands

We have a proven track record of success, demonstrated through impactful projects for top brands like Worten and AdvanceCare.

Ready to create digital experiences that resonate?

We help bridge the gap between your business goals and user expectations by creating digital products that users genuinely value.

Let’s get started.

Want digital experiences with impact?
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Rui Barbosa
DIGITAL SOLUTIONS BUSINESS DEVELOPMENT