UX audit

The UX Audit allows gathering all available data at the beginning of the process and recommending the most suitable tools to extract further data. Considered data includes business and user goal review, conversion metrics, customer care data, sales data, traffic/engagement, UX standard compliance, usability heuristics, mental modeling and UX best practices.

Proximity to the product can lead to a certain blindness. A fresh perspective allows identifying a range of issues and the guidance of a UX Expert points in the right direction.

A properly conducted competitive analysis helps identify key success factors in the industry and spot strengths and weaknesses in the product, allowing for improvements in advantages and elimination of flaws. If the goal is to introduce new features, broadening the analysis to understand how companies in different industries approach these challenges is useful.

During the UX Audit, both qualitative and quantitative analyses are conducted to see the product from the user’s perspective. In qualitative analyses, user goals, encountered errors and compliance with standards such as Nielsen’s Heuristics are identified. From a quantitative perspective, data from tools like Google Analytics, Hotjar, Firebase or Mixpanel are gathered. In addition to traffic analysis, user behavior is tracked through heat maps and recorded sessions. All of this will help understand if the product is intuitive and if users behave as expected.