The future of banking: agile, intuitive, unique

Key Features and Challenges

To meet the challenge of simplifying and enhancing the Moey open account process, we implemented a strategy rooted in Design Thinking, allowing us to redesign the website based on user needs and motivations.

We began by deeply understanding what each user profile seeks, identifying barriers and opportunities. Next, we developed innovative, intuitive solutions that transformed the digital journey into a smoother and more engaging experience.

The result was an optimized website with an user experience designed to simplify online banking, where the sign-up process became more direct and efficient. This strategic approach not only enhanced user satisfaction but also led to a significant increase in conversion rates. For a user base that values speed and efficiency in their daily lives, this solution truly made a difference

The numbers

• With the implementation of the new CMS, the average page load time on the site was reduced by 2.33 seconds (-41.5%)

• Replacing the SMS button with a QR Code improved cost-efficiency and security, and boosted conversions by 25%

• Increased conversion rate by 56%, optimizing the account opening process

• Increased click-through rate by 24%

• Increased the number of new account openings by 21%

• Achieved over 20% increase in conversion rate across all main conversion buttons