Back to homepageUX audit
For decisions based on solid data.
Optimizing digital experiences with UX Audits
Nowadays, a seamless, efficient and user-friendly experience is no longer optional: it’s a competitive advantage.
We conduct comprehensive UX audits to identify usability issues, improve conversion rates and enhance user satisfaction. Our data-driven approach ensures that digital products meet the expectations of modern users while aligning with business goals.
We are committed to ensuring that our solutions be people-centered, striving to assure a positive impact.
What are UX Audits?
A UX Audit is a specialized assessment designed to evaluate a product’s performance in terms of usability and user experience. It uses scientific methods to examine and categorize digital products, giving stakeholders clear insight into areas for improvement and the opportunity to implement more effective UX strategies.
It helps uncover friction points, design inefficiencies and engagement barriers, leading to data-backed recommendations for optimization and enhanced user experience.
Examples of UX Audits
The idea is to evaluate navigation, page structure and interactive elements.
Tracking eye movement and click patterns to enhance engagement.
The idea is to evaluate navigation, page structure and interactive elements.
Tracking eye movement and click patterns to enhance engagement.
Why a UX Audit is essential for your Product
The UX Audit allows gathering all available data at the beginning of the process and recommending the most suitable tools to extract further data.
Considered data includes business and user goal review, conversion metrics, customer care data, sales data, traffic/engagement, UX standard compliance, usability heuristics, mental modeling and UX best practices.
In qualitative analyses, user goals, encountered errors and compliance with standards such as Nielsen’s Heuristics are identified.
From a quantitative perspective, data from tools like Google Analytics, Hotjar, Firebase or Mixpanel are gathered.
In addition to traffic analysis, user behavior is tracked through heat maps and recorded sessions. All of this will help understand if the product is intuitive and if users behave as expected.
The UX Audit allows gathering all available data at the beginning of the process and recommending the most suitable tools to extract further data.
Considered data includes business and user goal review, conversion metrics, customer care data, sales data, traffic/engagement, UX standard compliance, usability heuristics, mental modeling and UX best practices.
In qualitative analyses, user goals, encountered errors and compliance with standards such as Nielsen’s Heuristics are identified.
From a quantitative perspective, data from tools like Google Analytics, Hotjar, Firebase or Mixpanel are gathered.
In addition to traffic analysis, user behavior is tracked through heat maps and recorded sessions. All of this will help understand if the product is intuitive and if users behave as expected.
In conclusion, implementing the suggested changes increases the product's effectiveness and user satisfaction, boosting conversion, that is, profits.
Phases of a UX Audit
Usability testing, user journeys and conversion optimization.
Final recommendations.
Usability testing, user journeys and conversion optimization.
Final recommendations.
Who is it for?
Who have access to the prototype and want to identify issues before moving on to the development phase.
Who have access to the prototype and want to identify issues before moving on to the development phase.
Why choose us?
Our solutions are always tailored and based on business goals and user needs.
We take care of any phase of the process, from audit to strategy, implementation and testing.
Our solutions are always tailored and based on business goals and user needs.
We take care of any phase of the process, from audit to strategy, implementation and testing.
Our UX Audit cases
Optimize your digital experience.
A well-structured UX audit can transform engagement, usability and business performance.
Let us help you improve digital experiences.
Start now your audit
Rui Barbosa