Project Resume
To meet the goal of attracting qualified leads while deepening engagement with existing subscribers, we developed Missão Verão, a simple yet addictive “catcher” game in which users controlled AL and DI to catch ALDI summer products and avoid obstacles, collecting as many points as possible before running out of lives.
Before playing, participants filled out a short form with key data such as name, email, postal code and date of birth, ensuring the collection of valuable information for future segmentation. The campaign was promoted across all ALDI digital channels (website, app, newsletters, social media, WhatsApp, and Meta Ads), maximizing visibility and participation.
The project reinforced gamification as a powerful tool for subscriber loyalty, new opt-in acquisition and consumer insight gathering. Integration with Salesforce ensured all collected data was automatically incorporated into the brand’s CRM, enabling more personalized and relevant marketing actions.
Back to homepage
