Creating a high engagement level and delivering a hyper-personalized experience in hospitality with Salesforce

In this project, Innovagency provides a team to make the most of Salesforce Marketing Cloud.

The project focused on achieving the highest possible conversion rate, allowing the Pestana Group to recover the high investment made in this technology.

Innovagency participates in the definition of strategic business cases and important marketing tactics, implementing them in the Salesforce Marketing Cloud as hyper-personalized customer journeys.

In addition, we assume the main role of technical support, helping the teams of the Pestana Group in their daily operations and consolidating their knowledge regarding the platform.