Bringing marketing & sales together on one customer platform and giving incredible insights into every contact at each customer lifecycle stage with HubSpot

HubSpot and Innovagency have been a game changer for the marketing and sales challenges of AM Living.

Improve the management of leads, opportunities and follow-up of proposals 

AM Living has better visibility of the customers and can track their behaviour and engagement to identify which leads to nurture and which customers are ready to buy.

Visibility of the impact of marketing on sales

With greater visibility of the data, in just a few clicks, the team can access dashboards to track the entire lead's activity, which helps understand how actions today will impact sales figures further down the line.

Improve communication between marketing and sales

With HubSpot's collaboration, marketing and sales tools, each team knows the exact moment in the customer lifecycle stage that they should participate in, with relevant and based on tailored interactions to address their expectations.

Autonomy in using HubSpot

Through a personalized and robust training plan, the team acquired the ability to define strategies for using HubSpot and skills in exploring its features in accordance with marketing and sales objectives.

HubSpot is a tool that is perfectly suited to the needs of an industry such as the furniture industry: characterised by the high level of receptiveness to communication on the part of the target audience, the need to coordinate marketing and sales and centralise the entire operation on a single platform, the reduction of time and effort in repetitive manual processes, a sales process that is not always immediate, low digitisation (but with a process of digital evolution underway) and the long customer lifecycle, which fosters long-lasting and recurring relationships.

And what does the client think?

The prospect team has moved away from manual processes that require a lot of time and effort, and we've stopped working with independent platforms for important parts of the customer journey. With this, we were able to streamline processes with personalised contact records and the recording of activities such as emails exchanged, tasks and notes. We also have access to important details for segmenting leads, such as source, the last page of the website they visited or how many and which pages of the website they visited. But most importantly of all, we get Marketing to join forces with Sales.

Joana Silva
Head of Marketing & Sales Prospecting