Unveiling the strategies behind easyfarma.pt's market triumph with Innovagency
Farmácia Parreira, a distinguished entity in the southern Tejo region's pharmacy sector in Lisbon, Portugal, recognized the urgency to elevate their online presence in the aftermath of the pandemic. Their existing e-Commerce infrastructure was restrictive, failing to realize the full potential of digital marketing avenues. With an ambition to turn operations into a positive ROI and the aspiration to exploit high-demand campaign seasons, Farmácia Parreira entrusted the task to Innovagency to grow their online store - easyfarma.pt.
Technical Overhaul
Understanding the inherent limitations of the original e-Commerce platform, Innovagency transitioned easyfarma.pt to Shopify. This transition seamlessy integrated with client's ERP, ensuring the product range was fully represented and accessible online.
Strategic Revamp
Innovagency's approach was holistic:
- Crafting a digital marketing roadmap focusing on traffic acquisition, on-site conversion strategies, and client retention, including email automation for repeat purchases and product recommendations;
- Astute social media management;
- Comprehensive campaign planning targeting key seasons like Black Friday, summer, Christmas, and more;
- Gleaning audience insights and segmenting consumers for personalized outreach.
Branding and Creativity Enhancement
A brand's online identity is pivotal for its success. Innovagency's work included:
- A complete redesign of the website to reflect modern aesthetics and user-friendliness;
- Developing branding essentials for advertising across platforms like Instagram, Facebook, and TikTok, in addition to email marketing;
- Innovating packaging designs with the inclusion of coupons and personalized messages;
- Creating engaging video motions to capture audience attention.
Precision in Advertising
Advertising is where the rubber meets the road. Innovagency's role was comprehensive:
- Media planning fot shopping display, and social media campaigns;
- Setting up creative advertising campaigns, backed by robust analytics;
- Collaborating with pharmaceutical partners to co-sponsor campaigns, maximizing outreach and ROI.
The Results
easyfarma.pt's collaboration with Innovagency bore impressive fruit:
- A stellar tripling of the conversion rate within a year;
- Revenue surging by over 80% compared to preceding years;
- Adopting a first-party data approach, which paved the way for highly segmented and thus, more effective campaigns;
- Expanding inventory offers and harnessing advanced marketing techniques, thanks to the ever-evolving platform capabilities.
On The Horizon
With such a transformative journey in its recent past, easyfarma.pt, backed by Innovagency's expertise, is poised for a future filled with possibilities, innovations, and expansions.
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