BAI Europa | New BAI Europa Website

A simpler digital experience built to strengthen customer trust.

  • UX/UI design
  • Functional Definition
  • Technology
  • Project Management
  • Quality Assurance

CLIENT

BAI Europa

INNOVAGENCY ROLES

Functional definition, UX/UI design and development of the new BAI Europa website, delivering an integrated approach that combined digital strategy, technology, project management and quality assurance

CHANNELS

Website

TECHNOLOGIES & TOOLS

jira
Umbraco CMS
css

Overview

In an industry where trust is everything, BAI Europa set out to strengthen its digital presence in Portugal with a modern website designed to support its business objectives.

The challenge was to create a digital experience that conveyed credibility and reliability while making information and banking products easier to access.
We led the strategy, UX/UI design, development and implementation of the new platform, delivering a future-ready website that combines performance, usability and scalability.

More than a redesign, the project transformed the website into a strategic channel for customer engagement and business growth.

 

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Summary

Our approach focused on creating a modern digital presence tailored to the Portuguese market while preserving BAI Europa's institutional identity. By combining digital strategy, UX/UI design, technology and content management, we delivered an accessible, secure, high-performance and multilingual platform designed to evolve alongside the bank's future needs.

The new website was built to simplify navigation, showcase the bank's financial products and, above all, improve customer experience. It also supports key business objectives by increasing qualified traffic, reinforcing trust and driving conversions.

Developed on Umbraco CMS, the platform provides BAI Europa with a flexible and intuitive back office, enabling greater autonomy in content management. Throughout the project, Jira ensured full visibility over development, sprint planning, task management and quality assurance, resulting in a robust digital solution aligned with the bank's positioning strategy in Portugal.

 

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Main project numbers

A new digital experience designed to strengthen customer trust and improve engagement, delivering measurable results from the first months after launch.

* last 90 days (July 2026)

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Engaged Sessions*

26.000

Engagement Rate*

49,6%

Total Users*

26.000

What we've been up to