Farmácia Parreira's e-Commerce

Beyond the Physical Storefront: easyfarma.pt's e-Commerce Revolution

  • e-Commerce
  • Content creation
  • Campaigns
  • Social media

CLIENT

Farmácia Parreira

INNOVAGENCY ROLES

Development, Digital activation

CHANNELS

e-Commerce, Social media

TECHNOLOGIES & TOOLS

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Overview

Post the Covid scenario, when Farmácia Parreira decided to amplify the potential of their online store, easyfarma.pt, they opted for the proficiency of Innovagency's. Through a meticulously crafted strategy and a comprehensive technical and creative approach, Innovagency transformed and relaunched easyfarma.pt, rejuvenating its brand presence and boosting its market performance.

Unveiling the strategies behind easyfarma.pt's market triumph with Innovagency

Farmácia Parreira, a distinguished entity in the southern Tejo region's pharmacy sector in Lisbon, Portugal, recognized the urgency to elevate their online presence in the aftermath of the pandemic. Their existing e-Commerce infrastructure was restrictive, failing to realize the full potential of digital marketing avenues. With an ambition to turn operations into a positive ROI and the aspiration to exploit high-demand campaign seasons, Farmácia Parreira entrusted the task to Innovagency to grow their online store - easyfarma.pt.

 

Technical Overhaul

Understanding the inherent limitations of the original e-Commerce platform, Innovagency transitioned easyfarma.pt to Shopify. This transition seamlessy integrated with client's ERP, ensuring the product range was fully represented and accessible online.

 

Strategic Revamp

Innovagency's approach was holistic:

- Crafting a digital marketing roadmap focusing on traffic acquisition, on-site conversion strategies, and client retention, including email automation for repeat purchases and product recommendations;

- Astute social media management;

- Comprehensive campaign planning targeting key seasons like Black Friday, summer, Christmas, and more;

- Gleaning audience insights and segmenting consumers for personalized outreach.

 

Branding and Creativity Enhancement

A brand's online identity is pivotal for its success. Innovagency's work included:

- A complete redesign of the website to reflect modern aesthetics and user-friendliness;

- Developing branding essentials for advertising across platforms like Instagram, Facebook, and TikTok, in addition to email marketing;

- Innovating packaging designs with the inclusion of coupons and personalized messages;

- Creating engaging video motions to capture audience attention.

 

Precision in Advertising

Advertising is where the rubber meets the road. Innovagency's role was comprehensive:

- Media planning fot shopping display, and social media campaigns;

- Setting up creative advertising campaigns, backed by robust analytics;

- Collaborating with pharmaceutical partners to co-sponsor campaigns, maximizing outreach and ROI.

 

The Results

easyfarma.pt's collaboration with Innovagency bore impressive fruit:

- A stellar tripling of the conversion rate within a year;

- Revenue surging by over 80% compared to preceding years;

- Adopting a first-party data approach, which paved the way for highly segmented and thus, more effective campaigns;

- Expanding inventory offers and harnessing advanced marketing techniques, thanks to the ever-evolving platform capabilities.

 

On The Horizon

With such a transformative journey in its recent past, easyfarma.pt, backed by Innovagency's expertise, is poised for a future filled with possibilities, innovations, and expansions.

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The numbers after the revolution

Revenue

+80%

Sessions

390k

Orders

~20k

Customer return rate

25%

Average basket size

40€