Activation
Engaging customers & growing businesses
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- Digital marketing
Ad strategy
Copywriting
Landing pages
Newsletters
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- SEO & SEM
Keywords
Adwords
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- Analysis
Audience behavior
Engagement metrics
Competitive analysis
From digital ambitions to real business value
We conduct SEO audits to analyze how your website is optimized for search engines such as Google. This analysis reviews your website and results in a list of recommendations for Technical SEO, on-page SEO, and off-page SEO.
A good SEO strategy is the art of achieving free and qualified traffic that generates conversions. We identify keywords and content topics your target customers are searching on, which not only position your website at the top of search engines but also contribute to increased conversions.
What we've been up to
![](https://innovagency.com/hubfs/Website%20I9%20Files/Cases%20Thumb/emsa_thumbnail.png)
![](https://innovagency.com/hubfs/Website%20I9%20Files/Cases%20Thumb/continente_thumbnail.png)
![](https://innovagency.com/hubfs/Website%20I9%20Files/Images/Medicamentos.jpg)
![](https://innovagency.com/hubfs/Website%20I9%20Files/Cases%20Thumb/pestana_thumbnail.png)
Our M.O
We start by analyzing your brand, your product, your results, your clients, and your goals. Then, we deeply analyze the right audience for you and outline the social journey that best connects you with them. Focused on a personalized approach, we communicate with the right customer on the right channel providing a lasting relationship between you and them and achieving higher conversion.
![imagem](https://7939582.fs1.hubspotusercontent-na1.net/hub/7939582/hubfs/Website%20I9%20Files/Images/user--avatar.png?width=20&name=user--avatar.png)
Customer-centric marketing is a marketing approach that places the individual customer at the centre of marketing strategies, focusing on personalizing all his experiences. In this approach, there is no “average” customer - customers have different needs, behaviours and preferences.
![imagem](https://7939582.fs1.hubspotusercontent-na1.net/hub/7939582/hubfs/Website%20I9%20Files/Images/user--avatar.png?width=20&name=user--avatar.png)
This method uses data acquired through customer interactions, company results and market insights to gain a better view into customers’ preferences and behaviours. It allows performance optimization, target media correctly and personalized communications leading to increased conversions and improve ROI.
![imagem](https://7939582.fs1.hubspotusercontent-na1.net/hub/7939582/hubfs/Website%20I9%20Files/Images/user--avatar.png?width=20&name=user--avatar.png)
Omnichannel marketing is a customer-focused approach that provides a fully integrated experience across all possible channels and touchpoints. All channels work together to create a unified message, increasing the company’s perception and the relationship with each customer.
![imagem](https://7939582.fs1.hubspotusercontent-na1.net/hub/7939582/hubfs/Website%20I9%20Files/Images/user--avatar.png?width=20&name=user--avatar.png)
Inbound marketing is a strategy that allows the customer to come to you by creating valuable content and experiences tailored to them. This strategy uses several pull marketing tools (content marketing, blogs, SEO, social media, etc) to attract, engage and delight prospects and customers.
![imagem](https://7939582.fs1.hubspotusercontent-na1.net/hub/7939582/hubfs/Website%20I9%20Files/Images/user--avatar.png?width=20&name=user--avatar.png)
Smart content, also known as dynamic content, is a marketing content strategy where personalized content dynamically updates based on who is viewing your website, e-mails, and ads. This improves personalization and targeting, serving up content that is tailored to each visitor’s unique preferences.
Digital Marketing Philosophy
Software and technology we use
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Figma
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Adobe Photoshop
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Adobe Illustrator
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Adobe Indesign
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Adobe Premiere
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Adobe After Effects
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DaVinci Resolve
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Blender 3D
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Sprinklr
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Hootsuite
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Swonkie
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Brandwatch
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Social Elephants
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SEM Rush
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Similar Web
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PowerBI
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Google Data Studio
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AWS
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Prismic
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Shopify
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Wordpress & WooCommerce
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Adobe Experience Manager
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Figma
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Adobe Photoshop
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Adobe Illustrator
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Adobe Indesign
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Adobe Premiere
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Adobe After Effects
-
DaVinci Resolve
-
Blender 3D
-
Sprinklr
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Hootsuite
-
Swonkie
-
Brandwatch
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Social Elephants
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SEM Rush
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Similar Web
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PowerBI
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Google Data Studio
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AWS
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Prismic
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Shopify
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Wordpress & WooCommerce
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Adobe Experience Manager
Combining capabilities for a unified experience
Our thoughts on the digital world
Lessons learned and food for thought in our publication at Medium for people who care about design and technology.
Our clients say listening is our greatest strength
Let's talk
Start a conversation around new business opportunities or media enquiries.
Talent is always welcome
Send your portfolio to Mário, our Head of Activation, at malcantara@innovagency.com
![user--avatar](https://innovagency.com/hs-fs/hubfs/Website%20I9%20Files/Images/user--avatar.png?width=100&name=user--avatar.png)
Mário Alcântara