Activation

Engaging customers & growing businesses

  • Digital marketing
  • Social media strategy
    Ad strategy
    Copywriting
    Landing pages
    Newsletters
  • SEO & SEM
  • Performance optimization
    Keywords
    Adwords
  • Analysis
  • Website analysis
    Audience behavior
    Engagement metrics
    Competitive analysis

From digital ambitions to real business value

We conduct SEO audits to analyze how your website is optimized for search engines such as Google. This analysis reviews your website and results in a list of recommendations for Technical SEO, on-page SEO, and off-page SEO.

A good SEO strategy is the art of achieving free and qualified traffic that generates conversions. We identify keywords and content topics your target customers are searching on, which not only position your website at the top of search engines but also contribute to increased conversions.

SEM (search engine marketing) allows you to connect with your customers immediately with well-positioned paid search advertising campaigns. Always on or targeted, it is focused on immediate goals.
Working on digital advertising cannot be isolated from analytical capabilities. In all the digital strategies defined, we analyze consumer behavior, engagement metrics, website statistics, and competitors’ behavior to achieve your desired KPIs.
From digital banners ads to digital concierge experiences, we develop full-blown 360˚ marketing campaigns that attract visitors and convert audiences into loyal customers.
Based on your KPIs and audience motivations, we define social media strategies that engage the right customers in the right channels. Get your brand noticed, shared, talked about, and liked, no matter the social platform.
We manage, monitor, and moderate communication with your audience in line with your brand’s tone of voice.
We write, design, animate, and film creative content that captivates your audience and keeps them coming back for more.

Our M.O

We start by analyzing your brand, your product, your results, your clients, and your goals. Then, we deeply analyze the right audience for you and outline the social journey that best connects you with them. Focused on a personalized approach, we communicate with the right customer on the right channel providing a lasting relationship between you and them and achieving higher conversion.

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Customer-centric marketing

Customer-centric marketing is a marketing approach that places the individual customer at the centre of marketing strategies, focusing on personalizing all his experiences. In this approach, there is no “average” customer - customers have different needs, behaviours and preferences.  

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Data-driven marketing 

This method uses data acquired through customer interactions, company results and market insights to gain a better view into customers’ preferences and behaviours. It allows performance optimization, target media correctly and personalized communications leading to increased conversions and improve ROI. 

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Omnichannel marketing 

Omnichannel marketing is a customer-focused approach that provides a fully integrated experience across all possible channels and touchpoints. All channels work together to create a unified message, increasing the company’s perception and the relationship with each customer.  

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Inbound Marketing 

Inbound marketing is a strategy that allows the customer to come to you by creating valuable content and experiences tailored to them. This strategy uses several pull marketing tools (content marketing, blogs, SEO, social media, etc) to attract, engage and delight prospects and customers. 

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Smart content marketing 

Smart content, also known as dynamic content, is a marketing content strategy where personalized content dynamically updates based on who is viewing your website, e-mails, and ads. This improves personalization and targeting, serving up content that is tailored to each visitor’s unique preferences.

Digital Marketing Philosophy

#1
Content is king
#2
Results driven
#3
Talk to your audience
#4
Share relevant content
#5
Know your audience
#6
Don’t just promote
#7
Use a personal approach
#8
Each customer is unique

Software and technology we use

Design
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
Video & Motion
  • Adobe Premiere
  • Adobe After Effects
  • DaVinci Resolve
  • Blender 3D
Social Media
  • Sprinklr
  • Hootsuite
  • Swonkie
  • Brandwatch
  • Social Elephants
SEO & Analytics
  • SEM Rush
  • Similar Web
  • PowerBI
  • Google Data Studio
Dev, CMS & Servers
  • AWS
  • Prismic
  • Shopify
  • Wordpress & WooCommerce
  • Adobe Experience Manager

Combining capabilities for a unified experience

Data & Intelligence

Strategy definition
Salesforce
Marketing
Cloud
Omni-channel automation
Campaign definition

Web Solutions

eCommerce websites
Websites
Portals, intranets & extranets
Automation
Bots

UX&UI

UX design
UI design
User research & testing
UX workshops
Prototyping
Design systems

Our clients say listening is our greatest strength

Let's talk

Start a conversation around new business opportunities or media enquiries.

Talent is always welcome

Send your portfolio to Mário, our Head of Activation, at malcantara@innovagency.com

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Mário Alcântara
HEAD OF ACTIVATION