SEO, Performance & Social Media Strategy

Activation

Engaging customers & growing businesses

Digital marketing

Social media strategy
Ad strategy
Copywriting
Landing pages
Newsletters

SEO & SEM

Performance optimization
Keywords
Adwords

Analysis

Website analysis
Audience behavior
Engagement metrics
Competitive analysis

We conduct SEO audits to analyze how your website is optimized for search engines such as Google. This analysis reviews your website and results in a list of recommendations for Technical SEO, on-page SEO, and off-page SEO.

A good SEO strategy is the art of achieving free and qualified traffic that generates conversions. We identify keywords and content topics your target customers are searching on, which not only position your website at the top of search engines but also contribute to increased conversions.

SEM (search engine marketing) allows you to connect with your customers immediately with well-positioned paid search advertising campaigns. Always on or targeted, it is focused on immediate goals.

Working on digital advertising cannot be isolated from analytical capabilities. In all the digital strategies defined, we analyze consumer behavior, engagement metrics, website statistics, and competitors’ behavior to achieve your desired KPIs.

From digital banners ads to digital concierge experiences, we develop full-blown 360˚ marketing campaigns that attract visitors and convert audiences into loyal customers.

Based on your KPIs and audience motivations, we define social media strategies that engage the right customers in the right channels. Get your brand noticed, shared, talked about, and liked, no matter the social platform.

We manage, monitor, and moderate communication with your audience in line with your brand’s tone of voice.

We write, design, animate, and film creative content that captivates your audience and keeps them coming back for more.

Customer-centric marketing

Customer-centric marketing is a marketing approach that places the individual customer at the centre of marketing strategies, focusing on personalizing all his experiences. In this approach, there is no “average” customer - customers have different needs, behaviours and preferences.

Data-driven marketing

This method uses data acquired through customer interactions, company results and market insights to gain a better view into customers’ preferences and behaviours. It allows performance optimization, target media correctly and personalized communications leading to increased conversions and improve ROI.

Omnichannel marketing

Omnichannel marketing is a customer-focused approach that provides a fully integrated experience across all possible channels and touchpoints. All channels work together to create a unified message, increasing the company’s perception and the relationship with each customer.

Inbound Marketing

Inbound marketing is a strategy that allows the customer to come to you by creating valuable content and experiences tailored to them. This strategy uses several pull marketing tools (content marketing, blogs, SEO, social media, etc) to attract, engage and delight prospects and customers.

Smart content marketing

Smart content, also known as dynamic content, is a marketing content strategy where personalized content dynamically updates based on who is viewing your website, e-mails, and ads. This improves personalization and targeting, serving up content that is tailored to each visitor’s unique preferences.