Designing meaningful digital strategies
- Digital transformation
Digital business modeling
Digital strategies roadmaps
- Digital solutions experience strategy
Customer journey mapping
User experience strategy
Roadmap to execution
- Design thinking & innovation
Prototype & test
From ideas to relevant digital solutions
We help our clients find and exploit new growth opportunities through innovative digital solutions that foster new relationship standards with their customers, clients, partners, employees, and, the market.
To design successful and meaningful solutions, first we must know the business, its market, the targeted users, along witg their needs, pains and expectations and the technological framework. We have several user research techniques, both qualitative and quantitative, that we use for field work and user familiarization.
We help brands explore new possibilities and generate new ideas and we innovate to solve problems and seize growth opportunities. We evaluate these and showcase the most valuable. We use techniques such as brainstorming, ideation sessions and the value proposition canvas.
We design customer journeys that contribute to elevating the relationship experience and helping meet users’ needs. We redefine the customer journey to maximize value for both the client and the brand on all touchpoints and channels. We use the customer journey mapping tool.
We respond to business problems by designing digital strategies, customer-centric strategies that drive value by redefining value propositions, solutions and relationship models. We design sustainable business models that drive effective digital business transformation.
The solutions we design should not be static. Continuous improvement and evolution are key to adapting to users' changing needs. Digital solutions provide us with a great capacity for monitoring their usage, allowing us to optimize, evolve, and update to keep the solution relevant.
What we've been up to
When state the problem and why it matters, it becomes clearer to everyone what has to be done. The problem statement briefly describes the need, gap or problem to be solved.
In order to design successful and meaningful solutions, we must know the business, its market, the targeted users (their needs, habits and expectations) as well as the technological framework.
Explore new possibilities, generate new ideas and design new solutions. Evaluate them and make the most valuable stand out. This process can be applied for innovation, product creation or updating existing solutions.
Prototypes make ideas tangible. Making concepts more real allows us to understand what does work and what doesn't. User testing - analyzing users when interacting with the solution - to understand the ease or difficulty with which they meet their needs, as well as their satisfaction in interacting with the solution.
Digital solutions should be always evolving, adapting to new evolutions. Continuous improvement are key to adapt to user and market changing needs. Using customer interactions data and market insights to monitor the solution usage and drive optimizations, evolutions, updates to maintain relevancy.
Software and technology we use
- Pen & paper
- Google Analytics
- Optimal Workshop
- Google Optimize
Combining capabilities for a unified experience
User research & testing
Portals, intranets & extranets
Our thoughts on the digital world
Lessons learned and food for thought in our publication at Medium for people who care about design and technology.
Our clients say listening is our greatest strength
Start a conversation around new business opportunities or media inquiries.
Talent is always welcome
Send your portfolio to Mariana, our Head of Strategy, at email@example.com